Online Dynamics has over 20 years of e-marketing experience among its consultants and can offer a fully integrated and supported campaign using a wide mix of e-marketing activities. Alternatively it can carry out any of its e-marketing elements separately. Please click on any one of the following links for more information :

Before deciding on an approach to online marketing and website promotion, we recommend the use of our web health check service.

A health check will provide an impartial overview and delivers a 'snapshot' measurement of a website in terms of its performance on the Internet's key search engine and directory listings, a review of links from other sites and a review of the effectiveness of the site's meta tags. Includes the following :

• Meta tags
• Page titles
• Navigation
• and site usability
• Search
• engine registration compatibility
• Link check
• (checks for broken links)
• Link popularity
• Page load times
• Browser compatibility

A website health check can cost from as little as £495.
Click here for a costing proposal or call us on +44 (0) 1189 313355

For an in depth analysis of a site's effectiveness a Website audit is essential. It is also recommended before any significant Website development or campaign. We will seek answers to a number of questions, as part of ascertaining whether or not your current site is capable of achieving its stated goals. These questions address all the issues that should be considered in developing an effective web presence. To summarise it covers the following main headings:

• Style, proposition & content
• Design
• Structure & Navigation
• User-Friendliness
• Technology Design & Backup
• Accessibility
• Security
• Company & Product Information Presentation
• Legal Information Presentation
• E-commerce Functionality
• Public Relations Support
• Customer Care Support
• "Findability"
• Community Building Features
• Financial Investment & Potential Return

A detailed web audit costs from £ 995.
Click here for a costing proposal or call us on +44 (0) 1189 313355

In short there are no quick fixes in a search engine promotion. Getting a high profile in a search engine requires a good balance between technical expertise, specialist manual input and patience.

Human input

The key to getting significant results. Automated services although appearing cheap do not produce the targeted results of a well-crafted bespoke search engine promotion campaign.

Our bespoke search engine promotion service includes:

• A specialist promoter working on your campaign.
• Initial analysis of industry sector and competitors’ websites.
• Keyword consultancy, providing in-depth advice on keyword strategies.
• 100% performance-based pricing.

Keyword analysis

The actual search criteria that people use can be matched by carefully choosing keyword phrases that accurately describe your product or service. If a person inputs a matching keyword into a search engine your site will be listed accordingly.

Keyword analysis and research will form the foundation of your campaign and in order to ensure a successful search engine promotion, we will extensively research and analyse keywords prior to registering them with the major search engines.

Site testing and analysis

In order to stand the best chance of obtaining a high profile in major search engines the site must include well-written and well-placed html and meta tags. This will increase the chance that your site is ranked highly and accurately.

We will test your site and, working closely with your Webmaster, make appropriate recommendations where necessary.

Placement maintenance

In order to maintain your site's search engine promotion it is essential to monitor and adjust the campaign on a continual basis. Without this, your hard-earned top placement will not be sustained and your site will quickly slip down the rankings.

Where a ranking can be improved or has deteriorated we will continually optimise your campaign to maximise your site's chances of getting a higher placement.

Online PR is an effective and under used e-marketing activity. We can offer :

Strategic Linking

Strategic linking is an effective way of attracting more prospects. This will improve rankings within search engines that use link popularity as part of their algorithm such as Google and Yahoo. The following will be investigated

• Review current links & their effectiveness
• Review partners/customers/suppliers
• Related industrial and geographical sites/portals
• Search tool paid for links

We will prepare a detailed report and make recommendations to the most cost/effective links to be used. We have the capabilities to implement and maintain the links over 12 months if required.

Newsgroup seeding

We locate newsgroups for the market area that is of interest to your company and post messages relating to you. These messages can be linked back to your website and need not be aggressive advertisements. We will not post blatant advertisements to newsgroups, which do not allow commercial posts, and will not Spam adverts to irrelevant newsgroups, or repeatedly post messages.

Increase the speed at which the word on the street spreads by allowing our team to promote your products and services in real-time to other Internet users. Once the team has been briefed fully to understand what you are offering they can talk on relevant newsgroups, forums and chat rooms, immediately communicating to an interested audience. Because of their knowledge they will be able to explain any queries and assist in building a community of followers.

Press release distribution

We have an extensive database of the UK press contacts, and also monitor the web for new online publications. As each publication is categorised upon its content we can put together a list of relevant publications for your particular press release. will then send personalised emails to the list of contacts with your press release. We will only send your press releases to those publications where your information will be relevant and likely to be used.

Online Dynamics will provide advice on how to write your press releases for the Internet, offering copy writing and review services if required.

News reporting

In order to measure the success of our online PR we will monitor the Internet for locations where your content or name has been used including news sites, news groups and chat forums. Information about how people are responding online is a useful indicator of where campaigns are a success or where changes may need to be implemented. We can then use this information as the basis of strategic planning for the next round.

Click here for a costing proposal or call us on +44 (0) 1189 313355

Email marketing can be used on a range of levels, from new customer acquisition programs to converting existing prospects to customers, or building an online customer relationship management program.

Once a prospect volunteers his or her time, we can begin to establish a long-term relationship resulting in a sale. By talking only to permission-based prospects we can guarantee that the consumer pays more attention to our marketing message.

The strategy, software and suppliers used to implement all these programs will vary greatly. However, with professional management, email marketing will bring customers/clients and sales at minimal costs unachievable through off-line media.

At Online Dynamics we can :

Buy sector-specific opted-in lists direct from publishers

We also have good relationships with all the major email sales houses and obtain highly competitive agency rates, as well as invaluable knowledge on which lists are currently performing best within each sector of any given industry.

We have the ability to produce entirely new 'opt-in' lists through creating and publishing a subscription tool on third party sites.

Online Dynamics email strategists have experience in buying quality lists from overseas. For example, if research shows that a typical customer in Hong Kong will spend 35% more and twice as often as a British customer, we can tailor the email list purchasing through our contacts in Hong Kong.

Sourcing appropriate email sponsorship

Email sponsorship is an effective way to collate appropriate lists and to drive prospects to your site. It can often be a difficult job just finding the right partners to sponsor with, let alone negotiating a cost-effective deal. Online Dynamics have experience in sourcing partners globally for our clients.

Design, Implementation & Management

Online Dynamics has the in depth skills and specific knowledge to carry out a full cycle highly effective email campaign that bring in real online business to an organisation.

An email marketing campaign costs from £1495.
Click here for a costing proposal or call us on +44 (0) 1189 313355

Viral marketing can be a very powerful tool within the e-marketer's armoury. However it should be wielded with care. Online Dynamics have been involved in several viral projects and have the capabilities to plan and manage effective campaigns in conjunction with close strategic partners.

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.

At Online Dynamics we can :

Ensure that the six basic elements are considered for each campaign. A viral marketing strategy need not contain ALL these elements, but the more elements it embraces, the more powerful the results are likely to be. An effective viral marketing strategy / campaign should include ::

• Gives away products or services
• Provides for effortless transfer to others
• Scales easily from small to very large
• Exploits common motivations and behaviors
• Utilizes existing communication networks
• Takes advantage of others' resources

A viral marketing campaign costs from £ 1995
Click here for a costing proposal or call us on +44 (0) 1189 313355

As our market place continues to mature, so does our continual assessment and adoption of more advanced in-house digital media planning and processing tools. This makes our digital media strategy one of the most effective in its field.

At Online Dynamics our media strategy team have several years experience in planning digital media in either an online marketing agency or direct client-side marketing. We constantly strive to add to our knowledge base and develop our methods in establishing our clients' online target markets, aiming to achieve the most cost-efficient way to reach that audience. Some of the processes used within our planning department are described here.

Media optimisation program

The moment a campaign is live, the media planning and buying team will begin to review performance statistics and optimise media placements to maximise performance. Some of the variables we use are

• Performance by site and channel
• Performance by acquisition cost
• Performance by creative

In-house research and marketing databases

We are consistently developing our custom built research and marketing databases. All the market knowledge we gain is filtered through our systems and used to make future strategy decisions even more effective.

Ad hoc 'customer needs analysis' studies

We have developed our own qualitative and quantitative research systems for establishing customers' needs online. This information is crucial in determining how to target the chosen market. Our systems allow us to gain this knowledge in a cost-effective manner, and put us one step ahead of the competition in our ability to offer clients unrivalled service and value for money.

Ad hoc 'competitor analysis' studies

We have also developed our own qualitative and quantitative competitor analysis research systems that allow us to determine our clients' strengths, weaknesses, opportunities and threats (SWOT) against their competitors. Our research shows that our clients' SWOT in a digital environment differ greatly to those off line. The consequences of this can have a great impact on the effective planning of online campaigns.

Use of our industry contacts to leverage market knowledge

We realise that it is not possible to have all the knowledge all the time. The digital environment grows faster by the day than any one person's ability to retain new information. However, it is possible to create a network of data and people that can knowledgeably direct us to a solution. This is a network we constantly evolve in-house and externally.

Our consistent advancement in all of these fields allows our clients to establish reach and interaction with their target market through the most cost-efficient route to market available today.

Click here for a costing proposal or call us on +44 (0) 1189 313355

Usability is critical to the success of Websites ­ even more so than other IT systems. This is because Website users are remote, discretionary, and untrained.

A Website is a crucial part of the user experience which begins the moment they access the site and ends when they either receive the goods / information they were after, or ends when they give up and do not return. A growing body of quantitative research now links usability and Website design factors with site performance.

Research shows that the vast majority of e-business users do not complete their transactions. If only a small proportion can be encouraged to do so through improved usability then the success of the site can be greatly increased. For e-business sites this can mean a great increase in the volume of sales, leads or enquiries.

Evaluating and improving usability is crucial to Website success. We can offer the following service elements :

• documented report under eight usability categories
• prioritised list of usability flaws and highlighting of the causes of usability failure
• supporting narrative indicating severity of shortcomings
• major reporting on the strengths and weaknesses of the site
• prioritised list of site design improvements based upon user experience detailing the causes of usability failure
• qualitative review of client site
• insight into the problems users experience on site
• a rich and detailed approach to testing that pinpoints major usability issues and solutions
• an expert-based comparative evaluation of up to 16 competitor sites

An in depth usability package costs from £1495.
Click here for a costing proposal or call us on +44 (0) 1189 313355

Accurate online customer analysis is essential to the operation and success of any significant digital property, whether it's a Website, an intranet or an interactive TV channel. Knowing how visitors arrive at your site will help you determine which advertisements, search engines, key words and email promotions produce the best ROI.

Customer tracking can also be used to pinpoint web-marketing problems such as inaccessible pages, under performing search engine placements, even clumsy site navigation. Something as important as how customers interact with a site should not be left to chance. For example, tracking site paths through the web site can be used to get customers to buy items with fewer clicks.

At Online Dynamics we see customer tracking, online data collation / management and optimisation as core to successful, cost effective emarketing and as such we use 'best of breed' third party online analytical software.

We can tell you everything you could want to know about your online visitors and customer, whether you're looking for mass consumption trends, a simple page-impressions audit or a complete analysis of every click made by every individual visitor.

Online customer tracking and reporting can cost from as little as £495.
Click here for a costing proposal or call us on +44 (0) 1189 313355

Our experience in online internal and external communications allows us to offer online strategic consultancy services that are tailored to your needs.

We will obtain a detailed understanding of your business needs and objectives before presenting structured plans and recommendations detailing our ideas for future communications strategy of your business

Click here for a costing proposal or call us on +44 (0) 1189 313355